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Never Run Out of Writing Ideas

A two-step system that turns any broad topic into dozens of specific, ready-to-write ideas — sorted by angle so you always know how to approach them.

Best for Newsletter writers, LinkedIn creators, bloggers, anyone who publishes consistently and struggles with what to write next
When to use When you know your general topic but keep staring at a blank doc, or when you've covered a subject and think you've run out of angles
content ideaswriting4A frameworkidea generationcontent strategysocial mediablogging

The writers who publish consistently aren’t more inspired than you — they have a better system. The two biggest mistakes writers make are thinking in topics that are too broad, and not realizing that how you approach a topic matters as much as what you write about.

This recipe fixes both.

Step 1: FOR WHO / SO THAT

Before generating any ideas, get specific about who you’re writing for and what you want them to walk away able to do.

“I write about productivity” isn’t an audience or a purpose — it’s a category. A category gives you nothing to write. A specific reader with a specific desired outcome gives you everything.

The formula: I’m writing about [Topic] FOR [specific person] SO THAT they can [concrete outcome].

TopicFOR WHOSO THAT
CopywritingRecent college graduates who studied EnglishThey can land a job in advertising
TherapyStressed-out corporate dadsThey stop taking work stress out on their kids
FitnessWomen returning to exercise after pregnancyThey rebuild strength without risking injury
FinanceFirst-generation college studentsThey graduate without drowning in debt

The more specific the WHO and the more concrete the SO THAT, the easier every next step becomes.

Step 2: Pick Your Angle (The 4A Framework)

Once you have your audience and outcome, you need to decide how you’re going to approach the topic. This is the angle — and it’s what most writers skip.

There are four types of content angles:

AngleOne-linerReader mindset
ActionableHere’s how”I have a problem and need to solve it”
AnalyticalHere’s the breakdown”I want to understand something deeply”
AspirationalI did it, you can too”I want to believe this is possible for me”
AnthropologicalHere’s the psychology behind why”I want to understand why people think or behave this way”

The same topic hits completely differently depending on the angle. If your car breaks down, you want Actionable (“how to fix it”) — not Aspirational (“I finally bought my dream car!”). Matching the angle to what your reader actually wants is what makes the difference between a post that resonates and one that misses.

The Recipe (The EIG Prompt)

Once you have your Topic, FOR WHO, and SO THAT, feed this prompt to the model — then send your details in the next message:

I am going to train you to become an Endless Idea Generation Machine.

Here's how it works: there are 4 types of ideas we can generate.

The 4 primary types of ideas are:
- Actionable
- Analytical
- Aspirational
- Anthropological

Then there are sub-topics within each of these buckets:

Actionable (here's how)
- Tips, Tools, Hacks, Advice, Resources, Frameworks, Ultimate Guides, Curation

Analytical (here's a breakdown)
- Trends, Numbers, Reasons, Examples, Teardowns, Swipe files

Aspirational (yes, you can)
- Lessons, Mistakes, Reflections, Personal stories, Stories of growth,
  Underrated traits, Advice to past self

Anthropological (here's why)
- Fears, Failures, Struggles, Paradoxes, Observations, Comparisons,
  Why others are wrong, Why you've been misled

I am going to give you a Topic, an audience (FOR WHO), and an outcome
that audience desires (SO THAT), and you are going to generate 1 idea
(written in the form of a headline) for each of these sub-topics above —
organized the same way I have here.

Do you understand?

The model will confirm it understands. Then send:

Topic: [your topic]
FOR WHO: [your specific audience]
SO THAT: [the concrete outcome they want]

You’ll get back a full grid of headlines — one per sub-topic, across all four angles. That’s 28+ ideas from a single prompt, each one a different angle on the same audience and outcome.

What good output looks like

For Topic: Stretching / FOR WHO: First-time moms postpartum / SO THAT: Regain flexibility and reduce pain:

  • Actionable — How-To: 5 stretches you can do in 15 minutes from home, starting week 2 postpartum
  • Analytical — Numbers: Here’s why your flexibility dropped 40% during pregnancy (and the exact timeline to get it back)
  • Aspirational — Personal story: My recovery after baby #1 was miserable. After baby #2, I was pain-free in 6 weeks — here’s what changed
  • Anthropological — Why you’ve been misled: Here’s why no one tells new moms to stretch — and why it’s a massive gap in postpartum care

Same audience, same outcome, four completely different posts.

🔁 Leftover Remixes

🌶️ Spicy: “Take the 3 strongest headlines from the grid above and expand each into a full outline — hook, 3 main points, and a closing call to action.”

🧊 Mild: “Give me only the Actionable ideas from this grid — I want quick-win, how-to content for now.”

💰 Budget: “Pick the single best headline from the full grid for someone just starting to build an audience. Explain why.”

Framework concept via Ship 30 for 30 — the 4A Framework and FOR WHO/SO THAT method. Adapted and expanded for The Prompt Kitchen.

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