Creator Cookbook

Your weekly production cycle starts here. Don’t just pick a topic — build an angle matrix that gives you a contrarian take, a case study angle, and a step-by-step breakdown, plus visual concepts ready to hand to an image AI.

The Recipe

Act as a master content strategist and creative director. I need to kick off my weekly production cycle by transforming rough ideas into concrete content concepts with high-visual potential for [INSERT PLATFORMS, e.g., YouTube, TikTok, LinkedIn].

My core theme/topic for this week is: [INSERT TOPIC/THEME HERE]

Please run the following creative protocol to build my weekly "Brain Trust":
1. The Angle Matrix: Generate 3 distinct angles for this topic based on user psychology:
   - The Contrarian (Challenging a common industry belief).
   - The Case Study (A deep-dive transformation or breakdown).
   - The Step-by-Step (A frictionless action plan).
2. Thumbnail & Cover Concepting: For each angle, design a Midjourney/Flux prompt optimized for a high-converting visual thumbnail or header. Use clean cinematic lighting, striking depth of field, and specific style cues (e.g., minimalist studio portrait, neon tech aesthetic) to make it stand out.
3. The Platform Split: Briefly outline how this single theme will be adapted into one long-form asset and two short-form spin-offs.

Present the angles and image prompts clearly so I can select the winning concept.

What you get out of Day 1

Output	Use it for
3 distinct angles	Pick one, bank the other two for future weeks
Midjourney/Flux prompts	Thumbnail creation before you even start filming
Platform split outline	Pre-planned Day 5 atomization work

Day 1 → Day 2 handoff

Take the angle you choose and paste it directly into the Day 2 prompt. The whole workflow chains — each day feeds the next.

Attention is won in the first 15 seconds and held through deliberate pattern interrupts. This recipe produces a full script structure with exact beats — not just an outline.

The Recipe

Act as an elite scriptwriter and audience retention specialist. I have chosen my core concept for the week, and I need a high-retention script/outline that maximizes watch time and engagement.

The chosen concept/angle is: [INSERT CHOSEN ANGLE FROM DAY 1]
My primary platform is: [INSERT PLATFORM, e.g., YouTube, Short-form Video, Long-form Article]

Please write a highly structured script blueprint containing the following precise beats:
- The 15-Second Hook: Validate the viewer's click immediately, open a compelling psychological loop, and banish all generic intros ("Hey guys, welcome back").
- The Narrative Stakes: Explicitly state why solving this problem or hearing this perspective matters *right now*.
- The Core Content Delivery: Format the body into clean, punchy sections. Include explicit "Pattern Interrupt" cues (e.g., change of pace, B-roll callouts, visual graphics) every 30-45 seconds to combat drop-off.
- The Seamless Transition: Instead of a formal sign-off that tanks metrics, bridge the final takeaway directly into an active, high-value call-to-action or next step.

Provide the full script text or granular outline based on these rules.

The four beats explained

Beat	What it does	Common mistake
15-Second Hook	Validates the click, opens a loop	Generic “welcome back” intro
Narrative Stakes	Makes the viewer care now	Burying the “why” in the middle
Pattern Interrupts	Resets attention every 30–45s	Letting one long section run unbroken
Seamless Transition	Converts instead of just ending	”Thanks for watching, see you next week”

Day 2 → Day 3 handoff

Take the draft script or outline into Day 3 if you hit a wall mid-execution. Day 3 exists specifically to get you unstuck.

Every production week has a wall. Day 3 is how you get over it. This isn’t motivational advice — it’s a structured set of techniques that force words back onto the page.

The Recipe

Act as a writing mentor and creative performance coach. I am in the middle of executing my content piece for the week, but I've hit a creative wall. I'm experiencing writer's block, overthinking my delivery, and staring at a blank screen.

The piece I am stuck on is: [INSERT SCRIPT/ARTICLE DRAFT OR CONCEPT]
The exact spot I am stuck at is: [INSERT SPECIFIC BOTTLENECK, e.g., the introduction, transition, or finding a good analogy]

Please deploy 3 rapid-fire breakthrough techniques tailored to my situation:
1. The "Voice-to-Text" Freewrite: Give me a conversational prompt to answer verbally so I can strip away rigid, overly formal prose.
2. The "Extreme Constraint" Exercise: Force me to write the next paragraph using a strict constraint (e.g., under 50 words, using zero industry jargon, or explaining it to a 10-year-old).
3. The Alternative Frame: Show me how to approach this specific section from a completely fresh perspective (e.g., starting with a failure instead of a lesson).

Provide these exercises immediately so I can break the friction and get words back on the page.

Why three techniques instead of one

Different blocks have different causes. “Voice-to-Text” breaks formality paralysis. “Extreme Constraint” breaks perfectionism. “Alternative Frame” breaks angle blindness. Run whichever one matches what’s actually stuck.

🔁 Leftover Remixes

🌶️ Spicy: Add “The piece I’m stuck on is [draft]. Now delete the opening line and start with the second-most important idea instead.”

🧊 Mild: Skip the full prompt. Just ask: “I’m writing about [X] and I’m stuck on the intro. Give me 5 different ways to open this.”

Day 3 → Day 4 handoff

Once the draft is complete (even rough), take it into Day 4 for polish and visual asset creation.

Good content gets ignored when it looks rough or reads like a wall of text. Day 4 is where the writing becomes readable and the visuals become shareable.

The Recipe

Act as a senior copyeditor and multimedia designer. My core content asset is drafted, and I need to polish the writing for maximum readability while locking in my final production assets (thumbnails, promotional graphics, or video overlays).

Here is my current draft:
[INSERT DRAFT HERE]

Please refine this asset through two parallel tracks:
1. Copyediting for Rhythm: Polish the text to improve its visual and auditory pacing. Break up dense walls of text, vary sentence lengths for impact, bold high-leverage phrases judiciously, and ensure it sounds entirely human and distinct.
2. AI Image Production: Based on the final tone of this draft, generate 2 hyper-detailed Midjourney/Flux prompts. One should be for a high-resolution, photorealistic cover image (specifying camera angles, lighting conditions like golden hour or moody studio, and crisp depth of field), and the other for a minimalist, abstract graphic to support the text.

Deliver the edited text alongside the copy-pasteable AI image prompts.

What “Copyediting for Rhythm” actually produces

• Walls of text → short punchy paragraphs with breathing room
• Uniform sentence length → varied rhythm that reads faster
• Generic phrasing → bolded high-leverage lines that draw the eye
• AI-sounding prose → language that sounds like you

Day 4 → Day 5 handoff

Once your polished asset and image prompts are ready, take the completed piece into Day 5 to atomize it across every channel.

One pillar. Multiple platforms. Zero laziness. This recipe doesn’t just repost — it transforms your finished piece into content that feels native to each channel.

The Recipe

Act as a master distribution strategist and growth marketer. My main content pillar for the week is complete and polished. Now, I need to "atomize" this single asset to feed my entire ecosystem without making the content feel repetitive or lazy.

The completed pillar asset is: [PASTE FINAL SCRIPT, ARTICLE, OR TRANSCRIPT]
My target distribution channels are: [INSERT CHOSEN CHANNELS, e.g., X threads, LinkedIn posts, newsletter, Short-form reels]

Transform this core pillar into the following native assets:
- The Insight Thread/Carousel: A 5-part breakdown optimized for text platforms, featuring a high-reach hook, structural body points using bulleted layouts, and a conversion-focused ending.
- The Micro-Hook Scripts: Two 30-second vertical video scripts tracking single micro-insights from the pillar, optimized for quick pacing and high shareability.
- The Newsletter Hook: A short, compelling teaser email designed to drive clicks from my email list to the main asset.

Ensure every piece of atomized content matches the native formatting conventions and unwritten rules of its respective platform.

What “native formatting” means per platform

Platform	Format rules
X / Threads	Short punchy lines, line breaks after every sentence, hook in tweet 1
LinkedIn	Slightly longer takes, professional framing, 3–5 bullets max
Short-form video	One insight only, hook in first 2 seconds, no setup
Newsletter	Teaser only — enough to earn the click, not enough to skip the article

Day 5 → Day 6 handoff

Once all your atomized assets are written, take them into Day 6 to build the scheduling and automation system that gets them published without manual effort.

The content is done. Now make sure you never manually schedule, cross-post, or dig through folders to find it again. Day 6 builds the system that runs while you create.

The Recipe

Act as an elite systems engineer and automation architect for content businesses. I want to build an automated, zero-friction system to handle the scheduling, cross-posting, and long-term repurposing of this week's content assets so I don't get trapped in administrative work.

My current tool stack is: [INSERT STACK, e.g., Notion, Buffer, Zapier, Make, Proton Drive, Obsidian]

Please build a complete systems architecture for my workflow, detailing:
- The Central Database Structure: How to tag and organize this week's assets (Pillar, Atomized, Platform, Status, Visual Assets) in a clean directory or repository for future reuse.
- The Automation Loops: Provide a step-by-step logic model for 2 automated workflows (e.g., triggering cross-posts when a primary asset goes live, or auto-moving assets from "Draft" to "Scheduled").
- The Evergreen Vault Protocol: Explain a systematic method for automatically identifying if this week's content performs well, and how to queue it to re-air as an "evergreen" asset 3 to 6 months from now.

Keep the setup lean, practical, and highly scalable.

The three systems this builds

System	What it does
Central Database	Tags every asset so you can find and reuse it later
Automation Loops	Handles scheduling and cross-posting without manual steps
Evergreen Vault	Resurfaces high-performing content at 3–6 month intervals automatically

Don’t over-engineer Day 6

Ask for exactly what your current stack supports. A two-tool setup (Notion + Buffer) needs a different architecture than a five-tool setup. The prompt adapts — just be honest about what you actually use.

Day 6 → Day 7 handoff

Once your systems are in place, run Day 7 to review the whole week before next Monday’s Brain Trust session.

Don’t jump straight into next week’s chaos. Fifteen minutes of structured reflection compresses as much learning as a month of trial and error. Day 7 is the reason the whole cycle keeps improving.

The Recipe

Act as a high-performance executive coach and data-driven content analyst. I have completed my weekly production cycle. Before I jump into next week's chaos, I need a rigorous, 15-minute review protocol to evaluate my creative velocity, energy management, and output quality.

Please guide me through a structured, 3-phase "Weekly Audit":
- The Energy & Time Triage: Prompt me with 3 targeted questions to analyze where my creative energy was drained this week, where I faced the most friction, and how much time I actually spent creating vs. managing.
- The Quality & Narrative Check: Give me an objective rubric to score this week's main pillar asset on clarity, uniqueness of voice, and value delivery.
- The Next-Week Pivot: Help me identify the single biggest process bottleneck from the past 7 days and establish one actionable workflow adjustment to make next week's execution faster, cleaner, and lower friction.

Ask me the initial phase questions to begin the review.

The three audit phases

Phase	What you answer	What you get
Energy & Time Triage	Where did the week drain you?	Clear view of hidden time costs
Quality & Narrative Check	Score your pillar on 3 dimensions	Honest benchmark you can compare week-to-week
Next-Week Pivot	What’s the one bottleneck to fix?	A single concrete process change, not a vague goal

One fix per week

The temptation is to fix everything. The audit forces you to pick one. A single process improvement that actually gets implemented beats five that don’t.

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Finished the 7-day cycle? Start next week at Day 1 — the Brain Trust is waiting.